DefineMe

DefineMe is a visionary brand founded by Jennifer McKay Newton with a mission to empower confidence and self-worth through scent. With a focus on natural, organic ingredients, each fragrance is designed to evolve like a "scent wave," inviting discovery and depth. DefineMe is committed to conscious beauty practices, offering vegan and cruelty-free products made with sustainable materials. Since 2016, the brand has supported the nonprofit She's The First, empowering girls to graduate high school and break the cycle of gender inequality. DefineMe is more than fragrance - it's a movement towards self-empowerment, sustainability, and social impact.