Serge Lutens

Serge Lutens is a visionary in the world of fragrance, known for crafting deeply emotional and artistic perfumes that defy convention. Each scent transcends ingredients and structure, becoming a personal journey into memory, identity, and imagination. Since founding his eponymous brand in 2000, Lutens has offered a poetic alternative to perfumery, where storytelling and emotion replace formulaic convention. His fragrances invite wearers to rediscover forgotten feelings, express their inner world, and embrace scent as an intimate form of self-expression.